Farmington Brewing Company in downtown Farmington is among several Michigan breweries raising awareness for the production of New Rose Films’ latest documentary, “Boy Howdy! The Story of CREEM: America’s Only Rock ‘n’ Roll Magazine”.
The documentary traces the 1969 launch of the Michigan-based rock n’ roll magazine and subsequent rise as one of America’s most popular music periodicals. Boy Howdy!, CREEM’S iconic mascot, was regularly featured, most famously on cans of fictitious Boy Howdy! Beer. Mocking a popular Dewar’s ad campaign, the magazine included a regular feature in which bands would pose with a can of Boy Howdy! Beer and proclaim it as their favorite.
Among four area breweries all creating limited edition versions of a Boy Howdy! draft, Farmington Brewing Company has released a Czech Pilsner to support the project. Ascension Brewing Company, Draught Horse Brewery, and Ypsi Ale House are also participating, with their own versions.
The documentary has another local connection, in Woodshed Agency, founded by Farmington resident Jeff “fuzzy” Wenzel. Woodshed is assisting New Rose Films in launching a Kickstarter campaign for the project. The film is being made in cooperation with the estate of Barry Kramer, CREEM’s late founder and publisher, and his son, J.J. Kramer, who is producing the film.
“While CREEM eventually became a national publication, its attitude, energy, and perspective were uniquely Detroit,” says producer J.J. Kramer. “That’s why we wanted to involve the local community in helping us promote this film.”