Marx Layne & Co., based in Farmington Hills, will host a half-day media relations training seminar for corporate executives, business owners, directors of communication departments and other business professionals, from 8:30 a.m. to 11:30 a.m., on April 28.
This interactive training will include simulated interviews designed to reflect the actual experience of real media interaction between executives and journalists. The program will include:
- Media overview with brief summaries of print, radio, television, internet and social media. Each medium has distinct characteristics.
- Exercises in message development. Preparation is the key to successful media interaction.
- Live interviews with seminar participants chosen via lottery drawing.
Alan Upchurch, a five-time Emmy Award winner and senior vice president at Marx Layne, will lead the seminar. Upchurch spent 25 years in television news as a writer, producer, and newsroom executive, including 22 years at ABC affiliate WXYZ-TV Detroit working as a daily news producer, special events supervisor and news director.
“In today’s fast-paced news environment, it’s not uncommon for executives to be confronted by a camera news crew waiting outside their offices,” said Upchurch. “At Marx Layne, we believe that it’s crucial for businesses to have a comprehensive communications structure in place before, during and after receiving that call from a newsroom. This seminar is appropriate for any member of the C-suite who may have to handle that front-of-house media call. Even those who have gone through a media training course previously benefit from a refresher.”
The event will be hosted at the VisTaTech Center at Schoolcraft College, 18600 Haggerty Rd., Livonia, and space is limited. For more information, or to reserve your spot by April 23, visit marxlayne.com/news/upcoming-events/april-28-media-training/. Questions can be directed to Jennifer Cherry Foster, 248-855-6777.