Farmington Hills residents Tina and Leland Bassett celebrated a special anniversary last week, one that marks the growth of their Detroit-based business.
What started as an April Fool’s Day dream in 1986 has grown into a global strategic communication management and marketing firm that is expanding into natural brand extensions laying the foundation for the next 30 years. Bassett & Bassett Communication Managers and Counselors launched with just the Bassetts, a secretary and a grand total of zero clients.
The enterprise has grown into The Bassett Business Group, now with 16 employees and 24 contract specialists on three continents, with Asia Pacific Operations in Pune, India and Middle East representation in Beirut, Lebanon.
“The business world is global, multicultural and wired 24-7 now,” Chairman and CEO Leland K. Bassett said in a press release. “We are poised for Bassett 2.0: The Next Generation with our unique multicultural, global, and data-driven understanding of human communication behavior.”
Bassett & Bassett Communication Managers and Counselors is thought to be the only human communication professional services firm in the nation with Christian, Jewish, Hindu and Muslim principals, he added.
New business lines include digital and social media marketing specialists EngageDigitalStrategies LLC, and C-level executive search firm Bassett & Bassett Executive Search LLC, under umbrella The Bassett Business Group, and the current development of Bassett Childrens Foundation, a 501 (c)(3) charity focusing on improving children’s lives with the visual and performing arts.
EngageDigitalStrategies is led by former international business journalist and digital marketing expert Michelle Martinez Bassett as President and CEO. Bassett & Bassett Executive Search is led by four-decades seasoned President and CEO Victor A. Koppang, who most recently led the turnaround of recycling and renewable energy supplier Detroit Thermal.
The span of the firm’s history is represented in an April-long exhibit of the firm’s unique holiday cards “Looking Back Moving Forward 30 Years in Detroit” presented in the lobby of the First National Building on historic Woodward Avenue in downtown Detroit. The exhibit is open to the public from 7 a.m. to 9 p.m.
Learn more at bassettbassett.com.